Mumbai · Live since 20XX

One desk.
Every channel is live.

Performance-first programmatic, influencers, memes, and conversational messaging — run from a single command desk, optimized to CPA and ROAS in real time, across BFSI, iGaming, FMCG, F&B, entertainment, political, edutainment and travel.

04
Live terminals
5
DSP integrations
8
Verticals served
24/7
Desk uptime
The desk / 4 terminals

Every discipline, one control surface.

No silos between media, creators, culture and messaging — they're wired into the same desk, watched by the same team.

TERMINAL 01Live
Programmatic · CTV/OTTQY Trading Desk
Our proprietary buying desk, trading impressions across every major DSP in real time — every plan built around CPA, ROAS and funnel efficiency, not just reach.
DV360PubMaticMiQInMobi / AffleAmazon DSP
TERMINAL 02Live
Influencer marketingClub
A vetted roster of creators, matched to brief and vertical, run with the same rigor as a media plan — briefing, tracking, reporting.
Creator sourcingContent opsWhitelistingPerformance tracking
CULTURE-JACKED
TERMINAL 03Live
Meme marketingMeme
Native, fast, disposable-by-design content that rides the trend cycle instead of chasing it — built for shares, not just impressions.
Trend-jackingNative formatsCommunity voice
TERMINAL 04Live
ConversationalSignal
WhatsApp, RCS and SMS, run as one messaging layer — for broadcast, support and commerce that people actually reply to.
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Programmatic (DSP)
DV360
PUBMATIC
MiQ
INMOBI / AFFLE
AMAZON DSP
Direct platforms
META
GOOGLE
X
SNAPCHAT
LINKEDIN
Performance marketing

Every channel answers to a number.

Reach is a byproduct. The desk is built and reviewed against cost per acquisition, ROAS and funnel movement — daily, not at campaign end.

FUNNELModeled
Full-funnel modeling
Awareness through conversion mapped and budgeted separately, so spend follows what's actually moving — not a single blended CPM.
BIDDINGAdaptive
Declining CPA logic
Bids and budgets step down week over week as efficiency improves, instead of holding flat spend against a shrinking cost ceiling.
CREATIVEGated
Compliance-gated creative
Category-sensitive verticals — iGaming, BFSI, political — get creative and targeting checked against platform policy before a rupee spends.
REPORTINGReal-time
Live optimization desk
Dashboards and reporting are built in-house, so shifts in CPA or ROAS get acted on same-day, not at the next weekly call.
Case studies / Closed positions

Trades the desk has closed.

A sample of live and recent work across the desk — figures reflect the specific channel mix run for each brand.

POSITION 01Closed
boAt
Consumer electronicsProgrammatic
4.8xROAS
Performance-led programmatic buying across the QY Trading Desk, optimized week over week against a declining CPA curve.
POSITION 02Closed
Sugar Cosmetics
Beauty & FMCGCTV/OTT + Programmatic
Full-funnel media across CTV and programmatic for a fast-scaling D2C beauty portfolio, budgeted separately by funnel stage rather than one blended CPM.
POSITION 03Closed
Crypto Client
Crypto / BFSIMulti-market launch
$1M+FTDs & acquisitions
Multi-market 360° launch with compliance-gated Meta + Google FTD funnels built for crypto ad policy, driving over $1M in first-time deposits and acquisitions.
POSITION 04Closed
Motilal Oswal
BFSILead generation
CPM-to-CPT funnel model that made cost-per-lead compression visible and actionable at every stage, not just at campaign close.

Figures shown are channel-specific results for the stated engagement. Get in touch for the full case study deck.

Core team

Who's running the desk.

Lean by design — every terminal is run by people who've bought and sold media for the categories they work in.

Saahil Krishnani, Founder & CEO of QY Mediaworks
SK
Saahil Krishnani
Founder & CEO

20 years in the digital space, with a career spanning Reliance Entertainment, GTL and Kotak before founding QY Mediaworks — built across programmatic, CTV and performance marketing.

CAREER: RELIANCE ENTERTAINMENT · GTL · KOTAK
Pankaj Jain, CFO and Co-founder of QY Mediaworks
PJ
Pankaj Jain
CFO & Co-founder

20 years in finance and legal, with a career spanning Reliance and DHL before co-founding QY Mediaworks — keeps the desk's numbers and contracts as tight as its media plans.

CAREER: RELIANCE · DHL
Swadhin Sharma, Partner at QY Mediaworks
SS
Swadhin Sharma aka Yash
Partner

Manages the influencer network end to end and controls a meme distribution layer of over 400 pages — the engine behind the Club and Meme terminals.

Juilee Shilotri, Head of Conversational at QY Mediaworks
JS
Juilee Shilotri
Head of WhatsApp, RCS & SMS

QY Mediaworks' first-ever employee and intern, grown in-house to now head the entire conversational messaging vertical — running the Signal terminal.

Brands on the desk

Clients we've traded for.

Meta Business Partner
Google Partner
Verticals

Built for categories with real compliance stakes.

BFSIiGamingFMCGF&BEntertainmentPoliticalEdutainmentTravel

Put your next campaign on the desk.

One brief. Four terminals working it at once.